Designing for and with Girls: A Girl with a Plan!

A360’s brief showcases how country level insights gathered from field-testing as part of human centered design in Ethiopia, Nigeria, and Tanzania can be used to frame clear messaging that resonates strongly with girls. This document shares data on conversion rates that indicate positive shifts in adoption of contraception in each geography providing evidence to ASRH practitioners on the importance of using insights as a blueprint for rapid change.

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A360's brief showcases how country level insights gathered from field-testing as part of human centered design in Ethiopia, Nigeria, and Tanzania can be used to frame clear messaging that resonates strongly with girls. This document shares data on conversion rates that indicate positive shifts in adoption of contraception in each geography providing evidence to ASRH practitioners on the importance of using insights as a blueprint for rapid change.