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Using Human-Centered Design to Explore Potential Users’ and Men’s Views of New Injectable Contraceptives in Kampala and Lagos

Publication Year: 2023
Authors: Holly M. Burke, Rebecca L. Callahan, and Anna Lawton
Learning Themes: Global Health

Injectable contraceptives are the most used method in sub-Saharan Africa. We conducted market research to assess potential user attitudes toward 4- and 6-month injectables. We also present user suggestions for marketing these new injectables once they are available.
We implemented a 2-phase market research study from October through December 2021 in Kampala, Uganda,
and Lagos, Nigeria. We conducted 11 focus group discussions (FGDs) with 51 participants in Kampala and 12 FGDs with 67 participants in Lagos. FGDs included current and potential injectable users and men stratified by marital status and age. Next, 23 women in Kampala and 24 in Lagos participated in cocreation workshops using human-centered design methods to explore marketing and communications strategies for each injectable. Data collection teams completed semi-structured data extraction tables that were then analyzed thematically.

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