Considering both ambitious global family planning (FP) goals and the success of social and behavior change (SBC) programming in contributing to those goals, donors and implementers have been exploring new strategies to increase the impact of SBC approaches for FP programming. Human-centered design (HCD) is a creative approach to problem solving that can be leveraged to develop new SBC programs/interventions aimed at achieving FP goals. This brief highlights opportunities and recommendations for using HCD in FP programs based on the existing evidence. A companion brief examines another approach of interest: behavioral economics.