Designing for and with Girls: A Girl with a Plan

Publication Year: 2020
Contributing Organisation: IDEO
Learning Themes: Youth Integration

A360’s brief showcases how country level insights gathered from field-testing as part of human centered design in Ethiopia, Nigeria, and Tanzania can be used to frame clear messaging that resonates strongly with girls. This document shares data on conversion rates that indicate positive shifts in adoption of contraception in each geography providing evidence to ASRH practitioners on the importance of using insights as a blueprint for rapid change.

Related Resources

Adolescent Insights
Global Health
Measurement & Evaluation
Quality & Standards
Youth Integration

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