Designing for and with Girls: A Girl with a Plan

Publication Year: 2020
Contributing Organisation: IDEO
Authors:
Learning Themes: Youth Integration
Tags: A girl with a plan, Adolescents 360, Benin, Bill and Melinda Gates Foundation, Contraception, Customer journey, Design, Design for girls, Diva Centers, Divine Divas, Effective HCD, Ethiopia, HCD in ASRH, HCD Insights, Health Systems, Kenya, Population Services International, Research Brief, Sub-Saharan Africa, Sustainable design, Value of HCD, Youth Integration.
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A360’s brief showcases how country level insights gathered from field-testing as part of human centered design in Ethiopia, Nigeria, and Tanzania can be used to frame clear messaging that resonates strongly with girls. This document shares data on conversion rates that indicate positive shifts in adoption of contraception in each geography providing evidence to ASRH practitioners on the importance of using insights as a blueprint for rapid change.

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