Human centred design is a problem-solving approach that draws on existing motivations, daily realities, habits and limitations to find effective solutions.
The approach includes:
- A planning process that looks beyond knowledge and awareness to consider intent to vaccinate, opportunity costs, service experience, and community feedback.
- A ‘rapid inquiry’ research process that focuses locally to understand the many influences on caregivers, health workers, and community members.
- A creative ideation process that ends with tailored and innovative solutions that can be owned by, and integrated into, the community.
- An iterative implementation process that invites community participation and focuses on low-cost adjustments to end with solutions that are most desirable to the community, including its health workers and caregivers.
