The power and potential of Behavioural Design: practice, methodology, and ethics

Publication Year: 2024
Contributing Organisation: Northumbria University
Authors: Camilla K. E., Philip Cash, and Jaap Daalhuizen
Learning Themes: Global Health

Behavioural designers adopt practices from both design and behavioural science. Yet methodological discussions are fragmented across these fields. In response, this paper – for the first time – examines and draws together research on decision-making and methodologies applied to behavioural design via a systematic review. We identify three major themes challenging current understanding of behavioural design: Complex behavioural design spaceSystemic behavioural design, and Behavioural design empathy and ethics.

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