Human-centered design (HCD) is an approach to problem solving that prioritizes understanding and meeting the
needs of the end-users. Researchers and designers practice empathic listening as users share their perspectives, thereby enabling a variety of stakeholders to cocreate effective solutions. While a valuable and,
in theory, straightforward process, HCD in practice can be chaotic: Practitioners often struggle to navigate an
excess of (often conflicting) ideas and to strike a balance between problem-understanding and problem-solving. In this practice paper, we outline our own experiences with HCD, which ultimately resulted in the development of a successful video-based intervention to bolster vaccine confidence in the Philippines.