A Model of personalized Mobile Persuasive System for Malaria Prevention and Control in Africa

Publication Year: 2022
Contributing Organisation: David Umahi Federal University of Health Sciences Uburu
Authors: John Ugah and Ignatius Ogbaga
Learning Themes: Global Health

Records made available by the World Health Organization (WHO) indicated that malaria-related deaths have remained on the increase since 2015 till date . The worst affected are usually the pregnant mothers and their children within the age of five years. Sub-Saharan Africa has remained the leading edge with Nigeria maintaining the lead position with 25% mortality rates. The above statement of facts animated this research. This research focused on developing a model of mobile persuasion system that will influence people to undertake positive health behaviors as it relates to malaria prevention and control within their environment. The research design was accomplished using user-centered design (UCD) approach. A total of 105 participants were recruited and trained for this study. The responses obtained from our survey instrument was mapped into the appropriate persuasive strategies and then harmonized to develop the model proposed in this study.

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