A360 Emerging Insights for Design

Publication Year:
Contributing Organisation: PSI Ethiopia
Authors: Melanie Punton, Emma Mulhern, Gabrielle Appleford
Learning Themes: Youth Integration

This deck summarises insights gathered by the A360 team for designing the Smart Start program in Ethiopia. It shares what the design team learned about young girls’ motivations behind SRH-related behaviour and decisions. The deck starts with giving information about the methodology behind insight generation, and then goes into findings about young girls’ behaviour, cultural norms, and traditional contraception messaging. Finally, creators of the deck share themes that they thought were relevant for consideration, and offer recommendations on how the intervention can be designed. This is a good tool to understand how insight generation happens in an HCD process, but may not necessarily be helpful to someone who is unaware of HCD.

Related Resources

Adolescent Insights
Global Health
Measurement & Evaluation
Quality & Standards
Youth Integration

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