A360 Emerging Insights for Design

This deck summarises insights gathered by the A360 team for designing the Smart Start program in Ethiopia. It shares what the design team learned about young girls’ motivations behind SRH-related behaviour and decisions. The deck starts with giving information about the methodology behind insight generation, and then goes into findings about young girls’ behaviour, cultural norms, and traditional contraception messaging. Finally, creators of the deck share themes that they thought were relevant for consideration, and offer recommendations on how the intervention can be designed. This is a good tool to understand how insight generation happens in an HCD process, but may not necessarily be helpful to someone who is unaware of HCD.

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This deck summarises insights gathered by the A360 team for designing the Smart Start program in Ethiopia. It shares what the design team learned about young girls' motivations behind SRH-related behaviour and decisions. The deck starts with giving information about the methodology behind insight generation, and then goes into findings about young girls' behaviour, cultural norms, and traditional contraception messaging. Finally, creators of the deck share themes that they thought were relevant for consideration, and offer recommendations on how the intervention can be designed. This is a good tool to understand how insight generation happens in an HCD process, but may not necessarily be helpful to someone who is unaware of HCD.

Additional information

Author(s)

Melanie Punton, Emma Mulhern, Gabrielle Appleford

Website

https://www.psi.org/

Distribution License

Free