Post-Medication Abortion Contraception (PMAC) Project, Kenya: Market System Development Plan (MSDP) Summary
Ipas is being supported by the Bill and Melinda Gates Foundation to design interventions to better
meet the contraceptive needs and preferences of women and girls who self-manage medication
abortion outside of health facilities in Kenya. While a user-centered design and formative research
had been conducted in Kenya’s Nakuru county, the initial prototypes tested in 2021, although
promising, were not yet situated in the context of a clearer understanding of the market system to
ensure sustainability and scalability of the interventions. Therefore, Ipas hired Impact for Health
International to facilitate a design process called the Market Systems Development Plan (MSDP). The
MSDP approach adopts the Keystone Design Framework which marries an understanding of the user
with a clear grasp of the market systems. This report summarizes the milestones from the MSDP
process, from both an output and process perspective. The MSDP contains four phases: Diagnose,
Decide, Design and Deliver.
Ipas is being supported by the Bill and Melinda Gates Foundation to design interventions to better
meet the contraceptive needs and preferences of women and girls who self-manage medication
abortion outside of health facilities in Kenya. While a user-centered design and formative research
had been conducted in Kenya’s Nakuru county, the initial prototypes tested in 2021, although
promising, were not yet situated in the context of a clearer understanding of the market system to
ensure sustainability and scalability of the interventions. Therefore, Ipas hired Impact for Health
International to facilitate a design process called the Market Systems Development Plan (MSDP). The
MSDP approach adopts the Keystone Design Framework which marries an understanding of the user
with a clear grasp of the market systems. This report summarizes the milestones from the MSDP
process, from both an output and process perspective. The MSDP contains four phases: Diagnose,
Decide, Design and Deliver.
Related products
-
A360’s Learning and Growth since the 2018 Mid-Term Evaluation
Add To FavouritesA360’s Learning and Growth since the 2018 Mid-Term Evaluation
This report presents A360’s reflections from its programs on adolescent contraceptive service delivery in three countries; Ethiopia, Tanzania and Nigeria. These learnings are generated through cross learning across the different contexts, and are focused on the adaptive management of A360’s programs during the first two and a half years of implementation. Furthermore, the report also offers considerations to be taken into account for future implementation of A360’s programs. This is a useful resource for ASRH practitioners who would like to learn more about adaptive management of programs post implementation.
-
Men Stand Up
Add To FavouritesMen Stand Up
This report presents perceptions of young men (aged 18 to 24 years) on issues related to family planning in India, Kenya, Mali & Nigeria. Insights presented in this document highlight young men’s experiences, needs and vulnerabilities related to sexual and reproductive health in the four countries. It showcases how participatory design and quantitative approaches have been used to encourage young men to tell their stories and offer personal perspectives on what they care most about. Program implementers, design researchers and other ASRH practitioners would find this document useful, particularly to better understand contextual differences and similarities across select geographies.
-
A360 Emerging Insights for Design
Add To FavouritesA360 Emerging Insights for Design
This deck summarises insights gathered by the A360 team for designing the Smart Start program in Ethiopia. It shares what the design team learned about young girls’ motivations behind SRH-related behaviour and decisions. The deck starts with giving information about the methodology behind insight generation, and then goes into findings about young girls’ behaviour, cultural norms, and traditional contraception messaging. Finally, creators of the deck share themes that they thought were relevant for consideration, and offer recommendations on how the intervention can be designed. This is a good tool to understand how insight generation happens in an HCD process, but may not necessarily be helpful to someone who is unaware of HCD.
-
Human-Centred Design In The Field
Add To FavouritesHuman-Centred Design In The Field
This handbook is designed to illustrate how human-centred design practices at UNICEF have lead to innovative and impactful outcomes for young people. From redesigning products and services, to building much-needed capacity in country offices, we hope that by showcasing these initiatives you will be inspired to integrate a human-centred approach in developing and scaling new solutions for every child.
Related products
-
The Dapivirine Ring design guide: Human-Centered Design Research to Increase Uptake and Use
Add To FavouritesThe Dapivirine Ring design guide: Human-Centered Design Research to Increase Uptake and Use
This publication is useful for implementers and other stakeholders, introducing readers to a set of tested HCD concepts and tools that can be customized to the local context and integrated into programming. It gives an overview of design concepts and how they were developed through user research, journey mapping, and persona development. Second, a supplementary asset library provides resources such as editable templates and supporting visuals for select concepts. These assets are a starting point for individuals to adapt existing concepts according to the needs of the communities and stakeholders served.
-
A360 Process Evaluation Methodology: Updated July 2019
Add To FavouritesA360 Process Evaluation Methodology: Updated July 2019
The Process Methodology document presents a descriptive and analytical account of how the implementation of A360 has played out, with the aim of improving understanding of how and why A360 is making a difference, in order to generate lessons for future policy and practice. Clear questions guiding this Process Evaluation were established at end of the pilot phase with deliberate emphasis to better understand and document A360’s implementation approach. Questions articulated in this paper focus on process, context and solutions, with a detailed explanation on select methods used in the evaluation.
-
Supporting Scalable, Youth-Powered Programming at the Community Level in Ethiopia: The Case of Smart Start
Add To FavouritesSupporting Scalable, Youth-Powered Programming at the Community Level in Ethiopia: The Case of Smart Start
A360’s Smart Start is an intervention that uses financial planning as an entry point to engage young married couples in planning their futures and reaching financial stability, positioning contraception as a tool to achieve their self-defined goals. Smart Start supports girls aged 15-19 and their partners to understand the resources they’ll need for the families they desire. This technical brief analyzes A360’s strategy and lessons learned to date, presenting a case study of the A360 experience in Ethiopia, and offering considerations for similar AYSRH implementation in future settings.
-
A360 Emerging Insights for Design
Add To FavouritesA360 Emerging Insights for Design
This deck summarises insights gathered by the A360 team for designing the Smart Start program in Ethiopia. It shares what the design team learned about young girls’ motivations behind SRH-related behaviour and decisions. The deck starts with giving information about the methodology behind insight generation, and then goes into findings about young girls’ behaviour, cultural norms, and traditional contraception messaging. Finally, creators of the deck share themes that they thought were relevant for consideration, and offer recommendations on how the intervention can be designed. This is a good tool to understand how insight generation happens in an HCD process, but may not necessarily be helpful to someone who is unaware of HCD.