Post-Medication Abortion Contraception (PMAC) Project, Kenya: Market System Development Plan (MSDP) Summary
Ipas is being supported by the Bill and Melinda Gates Foundation to design interventions to better
meet the contraceptive needs and preferences of women and girls who self-manage medication
abortion outside of health facilities in Kenya. While a user-centered design and formative research
had been conducted in Kenya’s Nakuru county, the initial prototypes tested in 2021, although
promising, were not yet situated in the context of a clearer understanding of the market system to
ensure sustainability and scalability of the interventions. Therefore, Ipas hired Impact for Health
International to facilitate a design process called the Market Systems Development Plan (MSDP). The
MSDP approach adopts the Keystone Design Framework which marries an understanding of the user
with a clear grasp of the market systems. This report summarizes the milestones from the MSDP
process, from both an output and process perspective. The MSDP contains four phases: Diagnose,
Decide, Design and Deliver.
Ipas is being supported by the Bill and Melinda Gates Foundation to design interventions to better
meet the contraceptive needs and preferences of women and girls who self-manage medication
abortion outside of health facilities in Kenya. While a user-centered design and formative research
had been conducted in Kenya’s Nakuru county, the initial prototypes tested in 2021, although
promising, were not yet situated in the context of a clearer understanding of the market system to
ensure sustainability and scalability of the interventions. Therefore, Ipas hired Impact for Health
International to facilitate a design process called the Market Systems Development Plan (MSDP). The
MSDP approach adopts the Keystone Design Framework which marries an understanding of the user
with a clear grasp of the market systems. This report summarizes the milestones from the MSDP
process, from both an output and process perspective. The MSDP contains four phases: Diagnose,
Decide, Design and Deliver.