This brief highlights how the A360 blueprint developed from insights gathered in Ethiopia (Smart Start), Nigeria (9ja Girls) and Tanzania (Kuwa Mjanja), were not only used to reframe messaging around contraceptive use, but also applies the design mindset of empathy in developing solutions tailored to meet a wide array of girls with unique needs. It presents case examples of this based on the three countries, outlining approaches used to engage, inspire and serve adolescent girls.